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Wednesday, 14 April 2010

Q3 - what kind of media institution might distribute your magazine and why?

I think that my magazine would be distributed by a younger generation, volunteer based program operating at gigs and at bars. I think that this is a likely method of distribution due to the genre I have picked. Dubstep is quite new, and features a range of listeners, from middle class to lower class, but rarely any older generation listeners or artists.
However, the magazines distributed by volunteers tend to be shorter and more leaflet like, whereas mine would be relatively long, more like Mojo or Mixmag and therefore distributed by highstreet newsagents such as WHsmiths or simply regular subscribing newsagents.
If I were to choose a media distributor for my magazine, I would choose IPC media, because some of the magazines that they currently distribute are quite similar to the format of my own magazine. This cover featuring Florence and the Machine uses a few of the conventions that I have employed in my own magazine. They have used a banner at the top of the magazine, whereas I have placed mine at the bottom, but they both promote a special offer.
Also, their regular coverlines are placed towards one side of the cover, and there main coverline is placed over the image, which anchors the two together, which I have emulated in my own piece.
Overall, IPC is more relative to my ow magazine than other distributors such as Bauer, as it controls and distributes various diverse magazines.

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